Adapting to the rapidly growing unified communication market: The importance of a flexible service platform for telecoms providers

Find out why flexible service platforms are important for telecom providers and how to stay ahead of the competition
Featured Image - Article by Russell Nkiwane at Netaxis Solutions website

Unified Communication (UC) solution providers are rapidly growing in number, and for a number of reasons, not the least of which being cost, recent history has shown that the popularity of any given vendor/brand can fluctuate quickly. As such, it’s important for telecommunications providers to have a flexible platform that can easily onboard new UC providers and include them in their service offering. The time to market for rolling out these services is crucial and should be feasible within months rather than years.

The growth in the number of UC providers can be seen in the statistics. In 2018, the global UC market was valued at $56.33 billion, and it’s projected to reach $167.13 billion by 2025, growing at a CAGR of 16.8% from 2019 to 2025. This exponential growth is to some extent due to the increasing adoption of BYOD (Bring Your Own Device) policies and the rising trend of remote working, which has fuelled the need for a comprehensive communication platform.

To keep up with this trend, telecom providers need to be able to quickly onboard and integrate new UC providers into their service offerings. This can be achieved through a flexible and scalable platform that can accommodate various types of providers and technologies.

However, it’s not enough to simply offer point solutions, as this approach can quickly become outdated and fail to deliver ROI. Instead, a holistic and integrated approach to UC services is required, which can provide a unified and seamless experience to end-users.

This is where a flexible platform comes into play, as it can easily integrate multiple UC providers and technologies, offering a diverse set of services to customers. By doing so, telecoms providers can offer a comprehensive communication solution that covers all aspects of modern communication, including messaging, voice, video conferencing, and collaboration.

The time to market for rolling out these services is crucial, as delays can result in missed opportunities and loss of revenue. A flexible and scalable platform can help to speed up the process of onboarding and integrating new UC providers, enabling telecom providers to offer new services to customers within a few months rather than years.


The growth of UC providers is a testament to the increasing demand for a comprehensive communication platform that can cater to the needs of modern businesses. Telecoms providers need to adapt to this trend by having a flexible platform that can onboard and integrate new UC providers quickly and seamlessly. Offering point solutions is not the way forward as it increases the risk of investments becoming obsolete and failing to deliver ROI. By adopting a holistic and integrated approach to UC services, telecom providers can stay ahead of the competition and offer a comprehensive communication solution to their customers.

Find out more how Netaxis can support you in these challenges (with its platforms such as Fusion) as that 70 service providers globally do already today. 

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